Available for remote work
About Expertise Experience Work Contact
Digital Marketing & Creative Portfolio

Kim Jade
Jacobs

Specializing in →

Remote-ready professional crafting compelling campaigns, strategic content, and brand experiences that convert and endure.

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About

A creative mind
with an ops edge

I'm a remote-first digital marketing and operations professional with proven experience across distributed teams and cloud-based systems. I bring a rare blend of creative and operational DNA — building content strategies, running multi-channel campaigns, and producing work that actually moves the needle.

Before pivoting into marketing, I built a strong foundation in payroll administration and executive support — handling confidential payroll processes, HR data, and compliance reporting with accuracy in virtual environments. That precision and accountability carries into everything I do creatively.

I thrive in asynchronous, autonomous environments where trust, ownership, and outcomes are what matter. Highly organised, self-directed, and comfortable working across time zones. Currently based in South Africa, seeking a fully remote role where autonomy, accountability, and results matter.

SEO & SEM Content Strategy Email Marketing Google Ads Canva & Adobe VIP Sage Social Media Copywriting A/B Testing BBBEE Compliance MIBFA Reporting ERS Biometric
Education
Marketing Management Current
UNISA
Higher Certificate in Marketing (NQF 5)
UNISA
Payroll Administration Services Diploma
Payroll Education
Business Administration Learnership (NQF 4)
WIKA Instruments
Matric
Sir John Adamson High School, 2014
Certifications
Illustrator Essentials 1
Oct 2024
Copywriting Basics
Feb 2025
Expertise

Where I deliver results

✦
Digital Marketing
  • SEO & SEM Campaigns
  • Google Ads Management
  • A/B Testing & Optimisation
  • Campaign Analytics
  • Landing Page Development
  • Performance Reporting
◈
Content & Creative
  • Content Strategy
  • SEO Copywriting
  • Blog & Case Study Writing
  • LinkedIn Content
  • Email Newsletters
  • Brand Messaging
◇
Design & Visual
  • Graphic Design (Canva)
  • Adobe Illustrator & InDesign
  • Lightroom & Photoshop
  • Social Media Visuals
  • Brand Consistency
  • Email Template Design
⬡
Admin & Operations
  • Payroll Processing (VIP Sage)
  • Compliance Reporting
  • HR Data Management
  • Executive & Diary Support
  • Training Coordination
  • ERS Biometric Systems
Technical Proficiency
Creative Tools
Adobe Illustrator InDesign Lightroom Photoshop (Basic) Canva
Marketing Platforms
Google Ads Google Analytics Buffer Publer Rocketseed Google Workspace
Administration Systems
VIP Sage Payroll ERS Biometric MS Office Suite Microsoft Teams Zoom Microsoft Planner
Tools & Platforms
Google Ads Canva Adobe Illustrator Adobe InDesign Lightroom Buffer Publer Rocketseed VIP Sage Microsoft Teams Microsoft Planner Google Workspace Zoom ERS Biometric MS Office Suite Google Ads Canva Adobe Illustrator Adobe InDesign Lightroom Buffer Publer Rocketseed VIP Sage Microsoft Teams Microsoft Planner Google Workspace Zoom ERS Biometric MS Office Suite
Experience

A career built on
results & range

From payroll precision to full-stack digital marketing — consistently growing, taking on greater responsibility, and delivering results across 9+ years.

Apr 2025 — Present
Digital Marketer Acting Manager
HC Group of Companies
  • Planning, executing & optimising multi-channel campaigns across SEO, paid search, email & social.
  • Developing and A/B testing landing pages to improve click-through rates and conversions.
  • Translating campaign data into actionable improvements and strategic decisions.
  • Assumed full managerial responsibilities during manager's maternity leave.
Oct 2024 — Mar 2025
Content Marketer
HC Group of Companies
  • Created high-quality blogs, case studies & product-focused content that improved organic rankings.
  • Built and managed a structured content calendar for consistent publishing.
  • Wrote & designed LinkedIn posts and email newsletters for brand awareness.
  • Supported SEO initiatives through keyword research and on-page optimisation.
Jun 2024 — Sep 2024
Marketing Coordinator
HC Group of Companies
  • Coordinated events, newsletters, and promotional campaigns internally & externally.
  • Liaised with suppliers and external partners to negotiate cost-effective solutions.
  • Maintained brand consistency across all marketing materials.
Jun 2022 — Jun 2024
Payroll Administrator
HC Group of Companies
  • Managed end-to-end payroll via VIP Sage ensuring accuracy, compliance & on-time payments.
  • Primary contact for all payroll queries; prepared MIBFA submissions and compliance reports.
  • Improved payroll workflows, reducing errors and turnaround times.
Work

Content &
Campaign Work

A curated selection of campaigns, content pieces, and creative work produced at HC Group of Companies.

Featured
LinkedIn Product Launch Campaigns
LinkedIn
LinkedIn Product Launch Campaigns
Planned, created and boosted LinkedIn campaigns for HC Group product launches — HVV Condenser, AquaPlus, Air Handling Unit, Vertex and more. Achieved up to 62,821 impressions and 2.17% engagement rate per post.
62.8K
Impressions
2.17%
Engagement Rate
1.45%
CTR
LinkedInPaid SocialCopywritingCampaign Management
View Work ↗
Product Visual & Render Graphics
Design
Product Visual & Render Graphics
Designed polished product graphics for the HC Group product range — HPe 500, Vertex, HVV Condenser and Industrial Coils. Used across campaigns, product pages, flyers and social.
Graphic DesignProduct VisualsCanvaBranding
View Work ↗
Print & Digital Collateral
Design
Print & Digital Collateral
Produced sales and marketing collateral including product brochures, flyers and landing pages for Glacio, Rooftop Packaged Units, RRC Refrigeration Cabinets, and the ES Citrus De-Greening solution.
Print DesignBrochuresFlyersAdobe InDesign
View Work ↗
Email & Web Banners
Email
Email & Web Banners
Designed email headers and website banners for HC Group campaigns including the DDBR avocado cooling campaign, Value-Add product campaign, and HC Vertical Gas Cooler launch.
Email DesignRocketseedWeb Banners
View Work ↗
Internal Communications & HR
Campaign
Internal Communications & HR
Developed internal communication materials for HC Group including recruitment mailers, A3 job posting posters, and employee wellness content distributed to 100+ staff.
Internal CommsHR ContentEmployee Engagement
View Work ↗
Multi-Platform Social Content
Campaign
Multi-Platform Social Content
Created and managed content across Facebook, Instagram and X for HC Group — Youth Day brand posts, Zeus HVAC-R product features, HPe 500 announcements and HVV Condenser Instagram series.
FacebookInstagramX / TwitterContent Creation
View Work ↗
All work in this project
Why Kim

What sets me apart

🎯
Creative + Operational

Rare dual expertise in digital marketing and payroll/HR administration. I understand both the creative vision and the business mechanics behind it.

🌍
Remote-First Mindset

Proven track record working across distributed teams and cloud-based systems. Comfortable with async communication and digital collaboration tools.

📈
Data-Informed Decisions

Every campaign decision is backed by analytics. I translate performance data into actionable improvements that drive real, measurable growth.

⚡
Ownership & Initiative

Currently Acting Manager at HC Group — took on full managerial responsibilities without hesitation. I don't wait to be told what to do.

Let's Connect

Ready to work
together?

Open to fully remote opportunities in digital marketing, content strategy, and virtual administration.

✉ Email kimjade54@gmail.com ☎ Phone +27 66 204 0011 🔗 LinkedIn Kim Jade Jacobs
⬇ Download Full CV